Agenda

• Are you looking to gain efficiencies with inkjet, or enter new markets?
• Can you do both?
• How are those print providers who are thriving leveraging inkjet technology to drive their growth?
• What are the potential consequences and benefits to delaying inkjet investment?

Join us for our keynote presentation where all your questions will be answered!

Leveraging the power of NAPCO Media’s publication’s database, this session will explore experiences from over 350 current and prospective inkjet press users in North America.

• What are the roadblocks?
• What are those that adopted printing?
• What do they love?
• What are they missing that would make their inkjet lives better?

As the output quality of production inkjet devices continues to improve, print service providers (PSPs) weighing their next printing device investment need to take a good, hard look at their business and their current and potential customers’ applications requirements.

In this panel discussion, your peers will share:

• Why inkjet was the “right bet” for their business
• Critical business drivers
• Key considerations in making the investment decision
• Why it is a “safe” bet in our industry

The data that companies have on customers and how they choose to use it can be a critical differentiating factor. Today’s consumers have come to expect personalized, relevant, and timely sales offers, so this is what they respond to. In parallel, marketers can experience an increase in communication response rates if they successfully match their offerings to a specific need. Relevant and variable text and images have the proven ability to deliver superior results. Getting in the production inkjet game depends on the ability to deliver complex data integration, timely processing, and smaller production batches.

In this moderated panel discussion, you will hear from agency and marketing executives about:

• Critical data required for delivering effective results
• How they are leveraging data in communications initiatives
• Key business challenges they face
• Key infrastructure requirements
• Expectations of service providers

Industry experts will provide in-depth information on the implementation of business practices to successfully deploy inkjet technology across specific application segments.

Inkjet frequently involves a complex application sale. Selling to C-Level and Marketing Executives is a whole new ball game. You have to be pithy, respectful of their time, and you have to come up with ways to differentiate yourself from the competition in order to chop through the clutter and deserve the right to ask for something. In this panel discussion session, you will hear the latest NAPCO Research on what marketers and c-level executives expect as well as get insight from a marketing executive print service provider to understand how the relationship can be culminated.

Key topics include:

• Strategies to get the appointment
• Level of preparation for making an effective call
• The distinct value proposition that worked
• Expectations after the sale that justify future business
• How to transition from sales person to trusted advisor

Solution providers and their end user customers discuss challenges faced, strategy, implementation, outcome, and the future.

Solution providers and their end-user customers discuss challenges faced, strategy, implementation, outcome, and the future.

Deep and careful consideration of appropriate finishing for the inkjet roll fed press should be equally important to press deliberations, because most legacy post press is not particularly well-suited to the short-run, quick-changeover, low-waste requirements for profitable production.

In this panel discussion, you will hear from peers about:

• Requirements for new finishing devices
• What are the upsides and downsides to investing/not investing?
• What was the most important lesson learned?

Solution providers and their end user customers discuss challenges faced, strategy, implementation, outcome, and the future.

Production inkjet may not be new anymore, but it is still the talk of the industry. In the commercial printing world, interest – especially for available cut-sheet models – is on the rise. This session will reveal the decision-making processes that three very different types of printing operations went through to justify their inkjet purchase decisions.

They will answer key questions including:

• Why did these organizations decide to take a chance with this technology?
• What was their deployment experience?
• What investments were required beyond the press (software, staffing, finishing)?
• How did it impact their businesses?
• Did is open up new product applications?

Industry experts lead end user panel sessions featuring market leaders discussing their experiences with inkjet technology in different segments.

Production inkjet technology adoption has provided printers numerous benefits, including fast turnaround times for personalized, on-demand output; lower equipment operating costs compared to digital toner-based printing; new product applications; and greater flexibility than traditional equipment. One of the biggest challenges has been “getting the workflow right”.

You will hear from a commercial printer, direct mailer, transaction printer and book manufacturer about:

• Key workflow considerations
• The tools they use
• The essential software investments
• The biggest workflow challenge in implementing inkjet

You’ve heard from suppliers, users, peers and industry experts. You’ve been provided with insight and information to assist you in your decision making and growing your business. Marco Boer will briefly summarize the lessons learned and highlights of the Inkjet Summit 2019.